blog.rakutenadvertising.comThe Global Leader in Digital Advertising Insights | Rakuten Advertising Blog

Events Insights Marketing Strategies News Search the Blog Search the Blog Become a publisher United States Asia-Pacific Brazil Canada France Germany Italy Spain United Kingdom Visit website Prev Next December 1, 2023 Insights 2023 US Cyber Week Trends: Unwrapped As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023! Read more December 18, 2023 Insights The Always-On Luxury Shopper: Affiliate Marketing Strategies The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more! Read more May 9, 2023 News Audience Engine: Making Personalization and Segmentation Simple We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine. Read more May 2, 2024 Insights Publisher Spotlight: Linkby Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimize PR alongside the affiliate channel to deliver outstanding results for brands. April 25, 2024 Insights US Report: The Year of the Empowered Financial Consumer Explore key findings from our 2024 consumer finance survey of 15,000 US consumers on financial behaviors, highlighting the impact of FinFluencers, how and where consumers are looking for their next financial service, and strategic affiliate marketing insights that will bring financial brands to the forefront of consumer minds. April 2, 2024 Events 2024 US Golden Link Awards Finalists We are honored to announce the 2024 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at Optimism in May 2024! February 22, 2024 Marketing Strategies The Affiliate Marketing Shopper Part 2: Loyalty Shoppers We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value. February 8, 2024 Events US Golden Link Awards 2024 | Nominations Now Open! The 2024 US Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Golden Link Awards will take place at Optimism 2024, register today to secure your spot to Optimism and the Golden Link Awards! January 4, 2024 Insights Publisher Spotlight: Skimlinks Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimize the conversion journey to deliver outstanding results for brands. Posts navigation 1 2 3 … 18 Follow us on Recent Posts December 14, 2023 GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4’s move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions. December 7, 2023 Publisher Spotlight: Editorialist The Editorialist fuses personal styling, content, and shopping in one seamless digital experience with proprietary technology, e-commerce tools and luxury fashion content. Read our latest spotlight and hear first-hand how the Editorialist is reinventing the way brands and retailers reach the right shopper. November 20, 2023 The Affiliate Marketing Shopper Part 1: Couponers We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences. November 16, 2023 Publisher Spotlight: 55Haitao 55Haitao is China’s largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches. November 7, 2023 Publisher Spotlight: Lyst Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways. November 6, 2023 Successful Influencer & Affiliate Marketing We’re here to be your guide to all things influencer and affiliate marketing. We dive into how adding influencer marketing into your existing affiliate strategy can boost performance, awareness, and ultimately, sales to help you outperform. Read the entire blog now! Solutions Overview Affiliate Display Influencer Marketing Media Paid Search Paid Social Brands Overview Advertisers Agencies Global Brands Publishers Overview Publisher Sign up Industries Financial Services Retail TravelCareers Culture Events Leadership Locations Legal Notices Privacy Policy Ad Choice Preferences Cookie Policy Do Not Sell or Share My Personal Info Rakuten Advertising ©2024. All Rights Reserved. More services Rakuten Viki Rakuten Kobo Rakuten Viber Rakuten Travel Rakuten Insight About...